Free

Introduction to Digital Marketing: Unlock the Future of Online Success

Course
12 Lessons
90-day access

This course provides a practical introduction to the world of digital marketing. You’ll understand the importance of digital marketing, learn the basics of essential tools, and explore key strategies used by top marketers. We’ll also give you a glimpse of advanced techniques, leaving you excited for more!

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Module 1: Why Digital Marketing is Essential Today (5 mins)

1-Mastering Consumer Behavior in Digital Marketing.mp4

The Shift to Digital

Real-World Impact: Case Study and Trends

What’s In It for You?

Module 2: Digital Marketing Basics – Tools and Channels (10 mins)

2-Mastering Digital Marketing Channels for Success.mp4

Overview of Core Channels

How These Tools Work Together

Module 3: A Simple Campaign in Action (8 mins)

In this module, we’ll go step-by-step through creating a mini digital marketing campaign. This foundational approach will help you understand how to set a clear goal, choose the right tools, and track important metrics to gauge success.

Step 1: Choose a Campaign Goal

Step 2: Use Essential Tools to Build the Campaign

Step 3: Outcome Metrics to Watch

Module 4: Conclusion & Next Steps (5 mins)

This final module brings together all you’ve learned in this introductory course, providing a recap of key takeaways and guidance for continuing your digital marketing journey.

Key Takeaways

Conclusion